Speakers

Michelle Anthony, Head of Channel Marketing for CEB

Michelle Anthony

Head of Channel Marketing, CEB

As the Head of Channel Marketing at CEB, Michelle is responsible for building brand awareness and enabling our sales teams to be successful by engaging prospective customers with our insights and ultimately passing along the most qualified leads. She thrives in fast-paced environments, particularly those faced with growth goals and challenges, where she gets to work with the sales team and prospective customers. Michelle has experience in both B2B and B2C marketing in the technology and information services sectors. She is considered a subject matter expert in lead generation, and known for delivering great results.

Michelle de Lussanet

Vice President, Researach Director, Forrester

Michelle is a Vice President and Research Director in the business analysis team of Forrester’s marketing and strategy division. She joined Forrester in 2001 as an analyst researching consumer mobility and advanced mobile telecom services and advising clients on their mobility strategy and mobile services road maps. Her research has been widely cited in publications

including BusinessWeek, Financial Times, The New York Times, and The Wall Street Journal. Her formal education includes an M.B.A. from Maastricht University and Fairfield University, from which she graduated with highest honors. She also obtained a postgraduate degree in eCommerce at the Erasmus University of Rotterdam.

Laura Patterson

Laura Patterson

President and Founder, VisionEdge Marketing, Inc.

Laura Patterson is president and founder of VisionEdge Marketing. Laura Patterson is a proven marketing practitioner, respected consultant and dynamic speaker. She is known for her practical, no-nonsense approach to proving and improving the value of B2B marketing.

For 20+ years, she has been helping CEOs and marketing executives at companies such as Cisco, Elsevier, ING, Intel, Kennametal, and Southwest Airlines prove and improve the value of marketing. Her most recent book is Metrics in Action: Creating a Performance-Driven Marketing Organization.

Brett Ponton

Customer Solutions Manager, Prezi

Brett Ponton is the Customer Solutions Manager at Prezi. Being a part of Customer Success, Brett introduces Prezi to millions of people around the world.  He works closely with customers to ensure successful adoption and learn how to be a great presenter with Prezi.

Peter Sorckoff

 

Peter Sorckoff

SVP Marketing, Atlanta Hawks and Philips Arena

Peter Sorckoff is the Chief Creative Officer and Senior Vice President of Marketing for the Atlanta Hawks and Philips Arena. Peter oversees brand management, advertising, promotions, the fan experience/game presentation, digital and social channels, direct/e-mail marketing and team retail operations. He is also responsible for leading all creative teams in the origination and development of new and unique content in-arena, on television and in the digital environment.

In addition to his work with the Atlanta Hawks and Philips Arena, Peter has been an exemplary member of the

Calgary Flames and the Atlanta Thrashers organizations. He was also a Venue Producer for the Salt Lake Olympic Committee during the 2002 Winter Olympic Games.

Peter sits on the board of the St. Jude’s Recover Center, as well as the Community Advisory board for CBS 46. He is a Team Advisory Council Member for InStadium – Live Sports Video Network. His accomplishments have earned him several honors, including nine ADDY’s and five IDEA awards. Peter is originally from Calgary, Alberta and lives in Roswell with his wife and three daughters.

Vivek-Swaminathan

Vivek Swaminathan

Senior Director, CEB

Vivek is a Senior Director at CEB, managing the research and advisory services specifically for CIOs at midsized organizations. His previous experience at Oracle as a technology consultant contributes to Vivek’s overall subject-matter expertise in IT.

Since joining CEB in 2006, Vivek has held many different roles in CEB’s IT Practice. He started at CEB as a Consultant, where he developed research and services around PMO and project management-specific issues. In 2009, Vivek transitioned to help lead CEB IT Leadership Council for Midsized Companies, taking over full management of the membership in 2013.

Over this time at CEB, Vivek has led countless advisory conversations, tailored workshops, and leadership briefings for CIOs, PMO leaders, Application executives, and other senior IT executives.

Vivek holds a Masters in Economics and Politics from The London School of Economics and Political Science and a Bachelor’s in Management Information Systems from The University of Texas at Austin.