|Sunday, October 23, 2016|
|2:00 PM – 7:00 PM||Solution Provider & Attendee Registration|
|2:00 PM – 3:30 PM||Leadership Roundtables
|3:45 PM – 4:15 PM||BE Introduced: Speed Networking Introductions
Time for some fun! These quick 2-3 minute conversations with other attendees, vendors and BE staff is guaranteed to help you make new connections and expand your network.
|4:30 PM – 5:00 PM||Attendee Welcome & Orientation|
|5:15 PM – 6:00 PM||Marketing Excellence: Best Practices to Make Your Marketing Count
Presented by Laura Patterson, President, VisionEdge Marketing
Marketers everywhere want are pressed to prove and improve the value of Marketing. An elite group of Marketers does this better and differently than their colleagues. Learn the 10 best practices these Marketer’s employ to measure Marketing’s impact, contribution, and effectiveness and how these practices enable them to be more relevant, credible, and influential within their organization.
|6:15 PM – 7:00 PM||The Evolved CMO
Accept it: your customers – empowered by technology – now know more than ever before about your company’s products and services, pricing, and reputation. Your competitors can more easily imitate you, or undermine the moves you make to compete. The only way to win, serve, and retain customers is to become customer-obsessed. Join Michelle de Lussanet, Vice President & Research Director for the marketing and strategy division at Forrester Research, to learn how to put customer obsession at the center of your business and marketing strategy. You’ll learn how to:
|7:00 PM – 9:00 PM||Welcome Reception|
|Monday, October 24, 2016|
|6:00 AM – 6:30 AM||Morning Fun Run/Jog/Walk!|
|7:30 AM – 8:20 AM||Technology Roundtable Breakfast:
Discussions around pressing technology concerns and best practices.
|8:25 AM – 8:55 AM||Management VS. Employees: How Leaders Can Bridge the Power Gaps That Hurt Corporate Performance
Presented by Hayes Drumwright, CEO POPin
This session will provide corporate leaders a road-map for bridging the hierarchical gaps between management and employees to gain company-wide acceptance of transformative strategic initiatives. Serial entrepreneur Hayes Drumwright will demonstrate how to take responsibility for uncovering and fusing the inspiration potential at all levels of your organization and neutralizing the culture of fear and apathy that corrodes the team and organizational commitments of your employees.
|9:00 AM – 9:30 AM||Boardroom Introductions|
|9:30 AM – 10:40 AM||Boardroom Sessions
Customized groups of marketing leaders with matching objectives and interests gather in boardrooms to jointly evaluate marketing solutions presented to the group that align specifically with their needs.
|10:40 AM – 11:00 AM||Morning Coffee Break|
|11:00 AM – 12:10 PM||Boardroom Sessions|
|12:15 PM – 12:30 PM||Marketing Executive Boardroom Debrief Part 1
Openly discuss thoughts, opinions and experiences on the technologies presented in your boardroom group so far. [Marketing Executive attendees only]
|12:30 PM – 1:30 PM||Lunch|
|1:35 PM – 2:20 PM||Easiest Catch: Don’t Be Another Fish In The Dark ‘NetPresented by Mark Lanterman, Computer Forensic Services
You’ve read the headlines. Unfortunately, the question now is not if your information is going to be accessed or stolen, but when. Perhaps surprisingly, CIOs and CMOs are not immune to these attacks.
In an effort to inform the attendees of current developments in the digital underground as well as provide realistic advice for cyber protection, Mark Lanterman will be discussing recent high profile cyber-crime events, including Web Site breaches impacting retailers, banks and government agencies. Mark will discuss particularly dangerous types of threats that might effect individuals such as the Dark Web, the Internet of Things, phishing, and wifi attacks.
|2:30 PM – 3:15 PM||CEB Keynote – The End of Customer Empowerment
Presented by Michelle Anthony, Head of Channel Marketing
Customers today enjoy the benefits of more information, more choice, and more people to help make decisions. But in reality, those apparent advantages often work against buying groups, creating a painful purchase experience. In this session we explored the double-edged sword of “more.”
|3:25 PM – 4:35 PM||Boardroom Sessions|
|4:40 PM – 4:55 PM||Marketing Executive Boardroom Debrief Part 2
Openly discuss thoughts, opinions and experiences on the technologies presented in your boardroom group this afternoon. [Marketing Executive attendees only]
|5:00 PM – 7:00 PM||One-to-Ones and Reception|
|Tuesday, October 25, 2016|
|7:15 AM – 8:15 PM||Industry Roundtable Breakfast:
Discussions around pressing industry marketing concerns and best practices.
|8:15 AM 9:00 AM||Analytics: The Intersection for Marketing and IT to Collaboratively Turn Data into a Winning Strategy for Growth – Laura Patterson
Presented by: Laura Patterson, President, VisionEdge Marketing
It’s easy to collect data without insight, but to gather insight without data is next to impossible. Big Data continues to trend because companies believe it will help them deliver a competitive advantage. While the importance of Big Data is well known, many organizations experience problems when attempting to translate data into the insights needed to inform strategy. Today’s hyper-competitive business environment necessitates the creation and execution of data-driven strategy.
Using real-life examples, in this presentation, attendees will:
|9:10 AM – 10:15 AM||CMO Roundtables|
|10:20 AM – 10:40 AM||Morning Coffee Break|
|10:40 AM – 11:50 AM||Boardroom Sessions|
|11:55 AM – 12:10 PM||Marketing Executive Boardroom Debrief Part 1|
|12:15 PM – 1:15 PM||Lunch|
|1:20 PM – 3:10 PM||Boardroom Sessions|
|3:15 PM – 5:15 PM||One-to-Ones and Reception|
|5:20 PM – 5:50 PM||Marketing Executive Boardroom Debrief Part 2|
|7:15 PM – 8:00 PM||Awards Cocktail Reception|
|8:00 PM – 10:00 PM||Hill Country Texas BBQ|
The Opening Keynote, to be delivered by an innovative thought leader with years of experience in an area of expertise, will set the stage and drive the energy for the remainder of the Forum.
The General Session will precede the Boardrooms on Tuesday morning following breakfast.
PEER EXCHANGE ROUNDTABLE SESSIONS
Peer exchange sessions are topical discussions for the purpose of exchanging ideas and experiences among the midmarket technology executives.
Leading technology providers deliver case study presentations to select groups of executives in an exclusive, private boardroom setting – identifying critical business issues and discussing how their product or solution solves a specific midmarket business need.
Takes boardroom discussions up a notch to bring Marketing Executives and Solution Providers together for a face-to-face discussion on specific services and solutions in a private setting. One-to-one meetings take place daily on the show floor — either scheduled before the event or arranged onsite.
As the closing session for the event, the casual and social awards reception features products and innovations that have the best market potential based on voting by the participating attendee. Award categories are:
Vendor Awards: Winners chosen by CMOs participating in the Midmarket CMO Forum.
Executive Award: Winner selected by a panel of executive peers based on the nature, breadth and complexity of the project; performance improvement and financial benefits; and effective communication of significance. APPLY HERE
If you are a Marketing Executive and would like to participate as our guest, please fill out our interest form.
Solution Providers: Design a custom sponsorship package or ask for our updated attendee list.
Contact Dawn Shultz at +1 503-819-7030 or email.
Your San Antonio escape starts here, high atop the rolling hills and manicured grounds of the AAA® Four Diamond La Cantera Hill Country Resort. The Texas Hill Country resort offers authentic experiences for guests, whether it’s relaxing in an exclusive pool cabana or discovering the hidden wonders of the Texas Hill Country. Explore below. Find your place in our Hill Country oasis.