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Category Archive for: "Strategy"

At Spacesaver, Marketing-IT Collaboration Drives Demand Generation Strategy

In Strategy Posted
  Digital transformation may have gained theoretical popularity, but many midmarket companies still struggle to fully integrate their marketing and technology teams in the real world. Twenty-seven percent of senior executives believe that digital transformation is an essential component of the survival of their business. Executives at Spacesaver Corporation, a full-service storage solution provider, knew […]
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Driving Marketing Excellence: Learn from Best-In-Class Organizations

Marketing teams must use both data and metrics to demonstrate progress VisionEdge recently released the 15th Annual Marketing Performance Management (MPM) Benchmarking Study conducted in partnership with Demand Metric. The ongoing study “How to Make Progress on Your Marketing Excellence Journey” strives to understand how marketing organizations can accomplish superior performance measurement, management and function as Centers of Excellence. Boardroom […]
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Want to Keep Your Competitive Edge in a Fast-Changing World? It’s Time for CMOs to Lead Strategic Planning from the Outside In

In Strategy Posted
By Sheryl Pattek, Vice President, Principal Analyst Serving CMO Professionals, Forrester There’s a particle accelerator in the basement of one of the most celebrated art museums in the world — the Louvre. It’s a piece of technology in the most unlikely of places that produces helium and nitrogen beams from a single source to reveal layers […]
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The CMO could be the most powerful technology decision maker in the enterprise in the next five years.

In Leadership, Strategy Posted
 By Charles Badoain This prediction, validated by analysts like Gartner and evidenced by the plethora of new marketing technology cheap nba jerseys offerings wholesale nfl jerseys flooding the market, is both terrifying and thrilling to marketing leaders in the midmarket. With this in mind, we bring you the inaugural Midmarket CMO Forum, a unique gathering […]
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