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Category Archive for: "Marketing"

Driving Marketing Excellence: Learn from Best-In-Class Organizations

Marketing teams must use both data and metrics to demonstrate progress VisionEdge recently released the 15th Annual Marketing Performance Management (MPM) Benchmarking Study conducted in partnership with Demand Metric. The ongoing study “How to Make Progress on Your Marketing Excellence Journey” strives to understand how marketing organizations can accomplish superior performance measurement, management and function as Centers of Excellence. Boardroom […]
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Selling Stories, Not Products

In Marketing Posted
For more than two years, Standard Textile focused on developing a partnership with a major international hospitality brand. In less than four days, a 3-person marketing team at the Cincinnati-based textile manufacturer supplying linen and terry products to the healthcare and hospitality industries helped open the door with a custom-designed website that won the company […]
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Marketing collaboration supports sales growth

In CRM, Marketing Posted
Within six months of joining Advanced Technology Services as the VP of Marketing, Jeff Kosiorek hit the ground running on a sales and marketing pipeline development initiative for the global manufacturing services company.  Step one of the project was a CRM Maturity Assessment utilizing Demand Metric tools to determine the existing state of their salesforce.com […]
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