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Category Archive for: "Leadership"

Nurturing a necessary bond

In Leadership Posted
Successful digital transformation hinges on CIO-CMO collaboration Marketing is the sprinter racing to the finish line, and IT is the sumo wrestler guarding the gate. Walt Carter, who previously managed responsibilities of both the CIO and CMO seat in his previous role at Atlanta-based Generation Mortgage Company, aptly illustrated the current push-pull struggle between marketing […]
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The CMO could be the most powerful technology decision maker in the enterprise in the next five years.

In Leadership, Strategy Posted
 By Charles Badoain This prediction, validated by analysts like Gartner and evidenced by the plethora of new marketing technology cheap nba jerseys offerings wholesale nfl jerseys flooding the market, is both terrifying and thrilling to marketing leaders in the midmarket. With this in mind, we bring you the inaugural Midmarket CMO Forum, a unique gathering […]
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