Category Archive for: "Data Analytics"

Driving Marketing Excellence: Learn from Best-In-Class Organizations

Marketing teams must use both data and metrics to demonstrate progress VisionEdge recently released the 15th Annual Marketing Performance Management (MPM) Benchmarking Study conducted in partnership with Demand Metric. The ongoing study “How to Make Progress on Your Marketing Excellence Journey” strives to understand how marketing organizations can accomplish superior performance measurement, management and function as Centers of Excellence. Boardroom […]
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Videos push positive marketing metrics

Nearly two thirds of the CMOs and heads of marketing gathered this Spring in Orlando at the Midmarket CMO Forum were actively seeking video production solutions to incorporate into their marketing strategy. Additionally, more than half of those executives reported an uptick in budget allocation for 2016. What’s triggered this increased confidence in marketing? A […]
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