[BE] Midmarket CMO Blog

At Spacesaver, Marketing-IT Collaboration Drives Demand Generation Strategy

In Strategy Posted
  Digital transformation may have gained theoretical popularity, but many midmarket companies still struggle to fully integrate their marketing and technology teams in the real world. Twenty-seven percent of senior executives believe that digital transformation is an essential component of the survival of their business. Executives at Spacesaver Corporation, a full-service storage solution provider, knew […]
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Driving Marketing Excellence: Learn from Best-In-Class Organizations

Marketing teams must use both data and metrics to demonstrate progress VisionEdge recently released the 15th Annual Marketing Performance Management (MPM) Benchmarking Study conducted in partnership with Demand Metric. The ongoing study “How to Make Progress on Your Marketing Excellence Journey” strives to understand how marketing organizations can accomplish superior performance measurement, management and function as Centers of Excellence. Boardroom […]
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Videos push positive marketing metrics

Nearly two thirds of the CMOs and heads of marketing gathered this Spring in Orlando at the Midmarket CMO Forum were actively seeking video production solutions to incorporate into their marketing strategy. Additionally, more than half of those executives reported an uptick in budget allocation for 2016. What’s triggered this increased confidence in marketing? A […]
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Nurturing a necessary bond

In Leadership Posted
Successful digital transformation hinges on CIO-CMO collaboration Marketing is the sprinter racing to the finish line, and IT is the sumo wrestler guarding the gate. Walt Carter, who previously managed responsibilities of both the CIO and CMO seat in his previous role at Atlanta-based Generation Mortgage Company, aptly illustrated the current push-pull struggle between marketing […]
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Selling Stories, Not Products

In Marketing Posted
For more than two years, Standard Textile focused on developing a partnership with a major international hospitality brand. In less than four days, a 3-person marketing team at the Cincinnati-based textile manufacturer supplying linen and terry products to the healthcare and hospitality industries helped open the door with a custom-designed website that won the company […]
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Marketing collaboration supports sales growth

In CRM, Marketing Posted
Within six months of joining Advanced Technology Services as the VP of Marketing, Jeff Kosiorek hit the ground running on a sales and marketing pipeline development initiative for the global manufacturing services company.  Step one of the project was a CRM Maturity Assessment utilizing Demand Metric tools to determine the existing state of their salesforce.com […]
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