Author Archive for: "boardroomeditor"

Want to Keep Your Competitive Edge in a Fast-Changing World? It’s Time for CMOs to Lead Strategic Planning from the Outside In

In Strategy Posted
By Sheryl Pattek, Vice President, Principal Analyst Serving CMO Professionals, Forrester There’s a particle accelerator in the basement of one of the most celebrated art museums in the world — the Louvre. It’s a piece of technology in the most unlikely of places that produces helium and nitrogen beams from a single source to reveal layers […]
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The CMO could be the most powerful technology decision maker in the enterprise in the next five years.

In Leadership, Strategy Posted
 By Charles Badoain This prediction, validated by analysts like Gartner and evidenced by the plethora of new marketing technology cheap nba jerseys offerings wholesale nfl jerseys flooding the market, is both terrifying and thrilling to marketing leaders in the midmarket. With this in mind, we bring you the inaugural Midmarket CMO Forum, a unique gathering […]
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