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Author Archive for: "Blair"

Selling Stories, Not Products

In Marketing Posted
For more than two years, Standard Textile focused on developing a partnership with a major international hospitality brand. In less than four days, a 3-person marketing team at the Cincinnati-based textile manufacturer supplying linen and terry products to the healthcare and hospitality industries helped open the door with a custom-designed website that won the company […]
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Marketing collaboration supports sales growth

In CRM, Marketing Posted
Within six months of joining Advanced Technology Services as the VP of Marketing, Jeff Kosiorek hit the ground running on a sales and marketing pipeline development initiative for the global manufacturing services company.  Step one of the project was a CRM Maturity Assessment utilizing Demand Metric tools to determine the existing state of their salesforce.com […]
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