Archives

Monthly Archive for: "May, 2016"

Nurturing a necessary bond

In Leadership Posted
Successful digital transformation hinges on CIO-CMO collaboration Marketing is the sprinter racing to the finish line, and IT is the sumo wrestler guarding the gate. Walt Carter, who previously managed responsibilities of both the CIO and CMO seat in his previous role at Atlanta-based Generation Mortgage Company, aptly illustrated the current push-pull struggle between marketing […]
Read More